The project "OURS IS BETTER" strives to promote quality domestic products and to develop awareness among the population about the quality and importance of buying domestic products, to influence the improvement of the quality of domestic products and the improvement of the operations of domestic companies and to raise the level of their competitiveness compared to foreign producers.
The goal of the project "OURS IS BETTER" is to give an additional incentive to the domestic economy to increase production, new employment while strengthening consumer awareness that buying domestic products helps the development of domestic production and the creation of new jobs.
The project "OURS IS BETTER" aims to promote the values of the domestic economy and the market way of thinking, as well as:
- affirmation of the domestic economy and improvement of the image of domestic producers;
- creation of citizens' trust in the quality of products Made in Srpska;
- impact on improving quality in order to strengthen the competitiveness of the domestic economy;
- raising awareness among the population about the quality and importance of purchasing domestic products;
- preservation of working places;
- increase employment and personal income of workers;
- improve pension, health and social funds;
- reduction of deficit in foreign trade exchange;
- encouraging production in the Republic of Srpska.
IMPROVING THE IMAGE OF DOMESTIC PRODUCTS AND MANUFACTURERS AND BUILDING CITIZENS' CONFIDENCE IN THE QUALITY OF DOMESTIC PRODUCTS
Unfortunately, stereotypes still apply among our consumers that everything foreign is of higher quality than domestic. Through this project, we are trying to develop the awareness of the citizens of Republika Srpska that the majority of domestic products in Republika Srpska meet all the necessary quality criteria even for the most demanding foreign markets.
PRESERVATION OF JOBS
One of the main goals of the Project is to preserve existing and influence the opening of new jobs, and to prevent a drop in wages, pensions and the overall standard.
REDUCING THE DEFICIT IN FOREIGN TRADE AND PRESERVING THE LEVEL OF FOREIGN EXCHANGE RESERVES
Rublika Srpska has a negative foreign exchange balance. Such a situation entails economic instability. In order to change that and for Republika Srpska to begin to strengthen, it is necessary to increase the amount of money in circulation, that is, to increase the inflow of money entering the country, and to reduce the amount leaving the country.
INFLUENCE ON IMPROVING THE QUALITY AND COMPETITIVENESS OF DOMESTIC PRODUCTS
With the project "OURS IS BETTER", we can influence the increase in the amount of money in circulation in certain segments of production, which may result in greater investments in that area. The opening of a larger number of companies that produce the same or similar goods leads to greater competition, which as the end result must have an improvement in product quality. So, looking from that side, the Project "OURS IS BETTER" is in the interest of all consumers, and the improvement of product quality will positively affect the competitiveness of the given goods, both on the domestic and foreign markets.
The sign of the project "OURS IS BETTER" symbolizes the Republic of Srpska with the text message "Made in Srpska" and the slogan of the Project "Ours is better".